Google today launched the first major update to Zagat since the search giant acquired it in Sept. 2011, updating the website and accompanying mobile apps.
Most notably, this also marks the first time Zagat content is available to all users for free, with no registration required.
The new Zagat features news and videos from local editors, as well as curated lists ("10 Hidden Restaurant Gardens Around DC"), powerful search, and map-based browsing, according to group product manager Gannon Hall.
"These days, the challenge in deciding where to go is not about a lack of information or user reviews, but finding accurate information and trusted opinions so you can quickly make informed decisions," Hall said in a blog post. "You can rely on Zagat's curated lists and summary reviews to cut through the clutter so you can find the perfect spot."
Foodies in Austin, Boston, Chicago, Los Angeles, New York, Philadelphia, San Francisco, Washington, D.C., and London will get the first taste of the updated Zagat, which will soon roll out to 50 more U.S. and international destinations, with more options like shopping, hotels, and other places of interest.
In advance of its expansion, the company will soon make existing ratings and reviews available on Zagat.com.
The updated Zagat mobile app is available now for free download in the Google Play store and the Apple iTunes Store.
Google picked up the famed site almost two years ago, with the intent of collaborating to "bring the power of Google search and Google Maps to [Zagat's] products and users, and to bring their innovation, trust and wealth of experience to our users," Google said at the time.
Google integrated Zagat into Google+ in May 2012 via the Google+ Local app. Last week, however, Google said the iOS version of G+ Local would retire on Aug. 7 since all of the app's features have since been incorporated into Google Maps.
Discover the new Zagat in the company's video below.
Source: http://www.pcmag.com/article2/0,2817,2422426,00.asp?kc=PCRSS05079TX1K0000993
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